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Midwest companies and Dig In® Chicago offer customers unique promotional opportunity

Midwest Groundcovers, a leading wholesale perennial grower in St. Charles, IL, and Midwest Trading, a supplier of horticultural premium hardwood goods, is excited to announce an exclusive promotional partnership with Dig In® Chicago, a new gardening television program co-hosted by local gardening celebrity Mike Nowak and well-known local horticulturist Jennifer Brennan.

Midwest Groundcovers and Midwest Trading continually devise strategies to help independent garden center customers grow their businesses and increase public interest in gardening. In conjunction with Dig In® Chicago and The Mike Nowak Show (, Midwest Groundcovers and Midwest Trading are supporting Dig In® Chicago with a financial contribution for Midwest customers who advertise with the program. Participating customers receive six television advertising spots, four radio spots, and event promotion through web and social media marketing. Midwest customers involved in the program include:

The Chalet Nursery, Wilmette, IL
Lurvey Landscape Supply and Garden Center, Des Plaines, IL
Hawthorn Gardens, Hawthorn Woods, IL
Platt Hill Nursery, Bloomingdale and Carpentersville, IL
Spring Bluff Nursery, Sugar Grove, IL
The Growing Place, Naperville and Aurora, IL
Pesche’s Garden Center, Des Plaines, IL
Christy Webber Landscapes Farm & Garden Center, Chicago, IL

Dig In® Chicago will feature local celebrity chefs teaching audiences how to cook what they grow. The show will also offer tips for improving outdoor living spaces while tastefully featuring an array of new products available to the home gardener. Dig In® Chicago will premiere at 10:00 am, April 21, 2012 on Xfinity Comcast Cable Channel 102 and will air every Saturday through October.

Dig In® Chicago will reach over 1.3 million viewers in the northwestern Illinois and northern Indiana regions. For a preview of the program, please visit

Mike Nowak has been sharing gardening wisdom in the Chicago area on radio for more than 14 years, first at WGN and now at WCPT. He is a writer and award-winning columnist for Chicagoland Gardening Magazine, as well as an Illinois Extension Master Gardener, Openlands TreeKeeper, and Midwest speaker for

Dig In® Chicago co-host Jennifer Brennan has been a horticulturist at The Chalet, a prominent local nursery, for 20 years and has been the horticulture correspondent for the local ABC-TV affiliate for 16 years. She appears monthly on the Channel 7 Morning News during the weather segment.

Midwest Groundcovers LLC is an industry leader in the propagation, growth, and wholesale distribution of quality container nursery stock. The company operates over 300 acres of state-of-the-art nursery production facilities at five locations in St. Charles, IL, Virgil, IL, and Glenn, MI. Each year, these facilities produce millions of containerized plants including more than 100 different ground cover
varieties; over 250 species of Local Eco-Type Native Plants identified as Natural Garden Natives™, 140 regional Midwest native species of which some are naturally occurring selections; more than 500 varieties of perennials and ornamental grasses; and over 170 varieties of deciduous shrubs, native shrubs, broadleaf evergreens, hardy shrub roses, conifers, and vines.

Midwest Trading Horticultural Supplies, Inc., located in Virgil, IL is a horticultural hardgoods supplier specializing in non-plant hardgoods, such as premium hardwood and pine mulches; landscape, nursery and rooftop growing media; CU Structural soil; mushroom, blended, and organic composts; VersaQuonset greenhouses; Nursery Supplies containers; aquatic supplies; tools and a broad range of other landscape and nursery supplies.

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