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Benefits of Social Media Marketing

Benefits of Social Media Marketing for Business

Benefits of Social Media Marketing for Business

Marketing has changed and businesses need to employ a variety of Digital Media tools in a marketing plan to be successful. Social Media is one of these tools.

Social Media Examiner and CompTIA researched the benefits of Social Media Marketing and found many reasons why businesses should be marketing with Social Media. In addition to improving communication and fostering relationships with potential clients and business partners, five reasons to use Social Media include to:

1. Increase Exposure 85% of marketers said that they saw increased exposure for their business with Social Media. (Social Media Marketing Industry Report 2012) Nearly all marketers surveyed said that using Social Media for a year or longer saw an increase in the exposure of their business.

2. Generate Leads Just by spending as few as 6 hours a week using Social Media 61% of marketers saw the benefits of generating leads. This number increases 10% with at least 3 years of marketing with Social Media. Small Business saw an even greater increase in lead generation.

3. Save Money 51% of businesses saw cost savings with using Social Media to market. (CompTIA) According to HubSpot, inbound marketing costs 62% less than traditional outbound marketing. There is no other marketing avenue where you can get the daily exposure for your business than on Social Media.

4. Improve Search Rankings Businesses marketing on the top Social Networks for a year or longer saw a 59% or more increase in search engine ranking, those using it for 3 or more years saw a 75% benefit. (Social Media Marketing Industry Report 2012)

5. Increase Sales 58% of marketers using Social Media for more than 3 years had improved sales. But, “it takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time find great results.” (Social Media Marketing Industry Report 2012)
Social Media Marketing is an essential marketing tool and if businesses do not use this marketing platform correctly and consistently they will not see the benefits.

Social Media Marketing needs to be a part of any Marketing Plan and when done correctly it will work.

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