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BDC launches unified banner program for Berwyn

Banners will line Harlem Avenue, Roosevelt Road, Cermak Road, Ogden Avenue and the Depot District in Berwyn.

Banners will line Harlem Avenue, Roosevelt Road, Cermak Road, Ogden Avenue and the Depot District in Berwyn.

The Berwyn Development Corporation (BDC) is pleased to announce the launch of the 2012 Berwyn Banner Program. This year’s banners are consistent with the City of Berwyn’s existing integrated marketing campaign most noted for its billboards around the City of Chicago. Specifically, it incorporates the Berwyn bull’s-eye icon and color palette, creating a sense of familiarity for the visitor who may recognize the primary graphic already deployed throughout the Chicago area.

The banner program was renewed in an effort to unify the community’s commercial corridors with Berwyn’s brand, generate a solid return on investment and recognition for participating businesses, show Berwyn pride, and support the business-building efforts of the BDC. Banners will line Roosevelt Road, the Depot District, Ogden Avenue and Harlem Avenue. Berwyn Main Street will manage a complementary program along Cermak Road.

Both BDC members and non-members are invited to participate in the program. Participating businesses will be able to feature their company logo and/or name on the lower 25% of the banner. The banners measure 6 feet by 2.5 feet and will be constructed of durable, rip-stop double vinyl material.

Banner sales close Friday, June 15, 2012. Program is anticipated to go live during the first week of July 2012. Banner order forms and location reservation can be obtained through the Berwyn Development Corporation at (708) 788-8100 and http://www.berwyn.net/membership-value/banner-program. To place banners on Cermak Road, please contact Berwyn Main Street at (708) 484-8000.

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