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Cheryl Santucci Promoted to Director of Esthetics, Beauty and Retail for Mario Tricoci Hair Salons & Day Spas

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Mario Tricoci Hair Salons & Day Spas has promoted Cheryl Santucci to director of esthetics in addition to her roles overseeing beauty and retail for the company’s 17 locations. The announcement was made today by Larry Silvestri, senior vice president and chief operating officer for Mario Tricoci.

In this expanded role, Santucci will develop strategies to provide guests with innovative products and services in skincare much as she has done in beauty and retail. She expanded the company’s line of cosmetics and brought in hair and body care brands utilizing the latest technology offering the most effective results. She will also enhance the esthetics training program, drawing on her experience and success training the beauty and retail teams.

“Cheryl has an uncanny ability to anticipate what is going to be the next ‘big thing’ in the marketplace. She actively pursues whomever may be developing the technology to make sure Mario Tricoci can be among the first to offer the latest advances in skin care, hair care, body care or beauty products,” Silvestri said. “Her natural curiosity and passion for providing the best results and experience possible for our guests is what keeps us a leader in the category. We’re proud to promote her to this new role.”

Santucci, who joined Mario Tricoci in 1991, most recently served as the company’s director of beauty and retail. During her time with Mario Tricoci, she has helped launch all of Mario Tricoci’s private label brands and led the creation of the company’s privately-branded makeup and skin care lines. She has also developed sales and performance training programs for Mario Tricoci’s makeup artists. Santucci started her career with Mario Tricoci as a part-time makeup artist in the Oakbrook location and has also served as a beauty manager and trainer.

She studied marketing and fashion merchandising at Triton College and is a frequent guest speaker about retail strategies, including an appearance at America’s Beauty Show, the largest forum for beauty professionals in the country. Santucci lives in Naperville, Ill.

About Mario Tricoci Hair Salons & Day Spas
Mario Tricoci Hair Salons & Day Spas, voted Chicago’s best hair salon by Allure magazine and selected by Chicagoans in a FOX News poll as the number one spa in Chicago, operates 17 Mario Tricoci Hair Salon & Day Spa locations and Mario Tricoci Too Hair Salons in Illinois. Mario Tricoci Hair Salons & Day Spas have been leaders in luxury hair styling and spa services for more than 30 years. The company offers an extensive menu of the best in hair, skin and body care, as well as custom make-up and nail services. Mario Tricoci Hair Salons & Day Spas maintains a highly skilled team and remains the leader in personal care services and treatments. For more information please visit www.tricoci.com. Make appointments online or by calling 847/202-1900. For special offers and insider information, join Mobile Mario by texting PERKS to 77953.

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