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Specialty Print Communications Wins NAPL Marketing Plus Honor at NAPL Top Management Conference
By LKeenan
Specialty Print Communications Dimensional Acquisition Mailer Wins Awards

Specialty Print Communications (SPC) has received a Merit Award for Marketing Excellence in the National Association for Printing Leadership 2009 Marketing Plus Awards Program for its Dimensional Acquisition Mailing Kit. Sponsored by NAPL and Xerox, the awards are based on marketing excellence and effectiveness as judged by industry professionals, and were awarded in February.

“We’ve had phenomenal response to our award-winning Dimensional Acquisition Mailing kit,” said SPC’s VP of Marketing and Sales, Dustin LeFebvre. “The creativity, design, visual appeal and production quality of the kit has allowed SPC to create new opportunities and partnerships by showcasing our innovative formats and direct marketing solutions to high-value prospective clients.”

NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign, and its success in meeting stated goals. “With the sales kit, we’ve already been able to obtain new business opportunities and open new accounts,” stated LeFebvre.

 “Marketing Plus Award winners understand the value of effective marketing and they place significant importance on these activities. Their marketing differentiates their company from their competition and communicates their messages loud and clear,” said Cindy Woods, NAPL Senior Vice President, Marketing. “These are the companies that are helping to promote and move our industry in the right direction.”

Specialty Print Communications (SPC) is a national print and direct marketing company located in Niles, Illinois. SPC offers a wide-range of product and service-based solutions, from web, sheet-fed, and digital printing options to a host of inline capabilities, book printing, distribution, fulfillment, direct mail and customized web-based print communications campaigns. Privately held, the company is led by Paul LeFebvre, CEO; and his three sons: Adam, President; Dustin, Executive Vice President of Marketing and Sales; and Ryan in Sales. For more information, visit: www.specialtyprintcomm.com, or call (847) 588-2580.

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